Casey Donovan's Star Will Always Shine in Australia -
This is Star Value Analysis ©
by: Ramon E. Bayron
Australian singer Casey Donovan was my first "test case" in what has now evolved as #StarValueAnalysis © - an analysis of that heady mix of data from various sectors and disciplines to come up with learned assessments, fact-based forecasts and macro-view strategy creation for anything and anyone in the business of audience participation aka the pop media industry. |
| Casey Donovan performs #Lonely |
It was 2004 and my three (3) month-long vacation in Sydney, Australia was coming to an end and so was that year's run of the hugely popular Australian Idol. The last two contestants battling for the coveted title were Anthony Callea and Casey Donovan and Channel Ten made sure all of Australia was watching, (the Grand Finale remains the highest rated Idol show in the whole 5 series) by bringing the two finalists' Decider Battle in Sydney Opera House no less.
As with the rest of Australia, I watched Anthony's and Casey's final performances with cousin's family in their home in Blacktown, New South Wales, Australia.
After the show, most in that household thought Anthony Callea would be declared #Idol the next night.
But it was Casey Donovan who got all the checks in my list of what FACTORS that would sway the majority of the Australian TV audience to vote or not to vote for a particular artist - in this case the contestants in the most popular TV show in Australia at that time - #AustralianIdol.
So, I went against the forecast of the majority in that household and said "It's going to be Casey."
I didn't get to watch the announcement of the winner the next night and it was only after several weeks that I was back I in Manila that I learned - pleasantly surprised is more like it -that she did win Australian Idol when my cousins in Sydney informed me over chat, or was it email? I couldn't even remember, haha!
With that first correct forecast, and may I add one that was against odds, I knew I was on to something. Casey's win was what got my interest in pop media big data/social data analyses rolling. And formulating the Star Value Analysis © formula - of predicting how an audience will react and why - has never stopped since.
Casey Donovan has a new single out now (Lonely) after what seems to be an eternity. But since 2004, I've always been convinced that she and her music will always be around. If there's one thing I observed about Australians, they deeply love their own and Casey is Australia's 'Idol.'
UPDATE : #Lonely Hops High in the Charts
